Melas and Jatras are fairs that take place around the same time as a religious festival. Some melas like the Khumb mela attract several million people. The attendees at this events tend to be people from rural, semi urban and urban societies. This is the only event in India during which such a vast cross section of society congregates at one place that too for a limited amount of time. Advertising a product at a Mela or Jatra enables a brand to deliver their message to millions in a short span of time for a cheaper price than other services marketing has to offer. Comfort and familiarity with marketing at melas and jatras is a hallmark of any leading agency.
