Signify is the new company name of Philips Lighting. Philips Lighting is the world leader in lighting and provide customers with high-quality, energy-efficient lighting products, systems and services.
To celebrate the spirit of Ganesh Chaturthi & Navratri in Maharashtra & Gujarat – Philips Lighting partnered with RW Promotions, for the first time to launch a one of its kind 360 degrees innovative festival activation “Ganpati on Wheels” and “Ambe Maa on Wheels” Vans.
The illuminated vans connected with more than 10000 consumers and received an overwhelming response on social media with #philipslightingganesha.
Campaign was awarded by 8th ACEF Asian Leaders Forum and Awards as ‘Best Rural Activation for Brand Awareness’.