Sony Marathi Mohalla activity was conducted to promote 3 shows Maharashtrachi Hasya Jatra, Chotya Bayochi Motthi Swapna and Jivachi Hotiya Kahili telecasted on Sony Marathi Channel. Objective was to increase viewership and conduct an engaging activity for the audience which would help increase viewership. Activity was conducted in schools and residential colonies of targeted towns. Show promos were sampled during the activity.
Activity covered total 25 towns across Maharashtra reaching out to 37,000 people.
Activity resulted in increase in viewership and create a strong brand connect with the audience.