Sony Yay! is an Indian Television Channel aimed at children and operated by Sony Pictures Networks India Pvt. Ltd. The on ground objective of the campaign was to create awareness and buzz about new shows like Guru & Bhole, Sab Jholmal, Tiger Ki Patshala and more, enhance the viewership and increase the brands reach. The target audience were kids from Maharashtra, Gujarat, Andhra Pradesh, Tamil Nadu and West Bengal.
Branded stage van visited schools in the morning, residential areas in the afternoon and colonies and parks in the evening. Recce was done where the supervisor decided the places and took necessary permissions. In pre- publicity, our trained team visited and created buzz before the arrival of the canter. In the main event the fabricated van visited pre decided locations and engaged the kids with games related to the show like find the hidden treasure, tug of war and more.
