Abbott India Limited, headquartered in Mumbai, a public listed company and a subsidiary of Abbott Laboratories, offering high-quality trusted medicines in multiple therapeutic categories such as women’s health, gastroenterology, cardiology, metabolic disorders and primary care.
Thyroid diseases are, among the commonest endocrine disorders worldwide. In India too, there is a significant burden of thyroid diseases. In order to spread awareness about the disease Abbott India partnered with municipal corporation of Vishakhapatnam, Bangalore and Coimbatore to reach out to women who are majorly affected by the disease by conducting free clinical diagnosis. RW Promotions was looped in the project to conduct an on ground door to door survey in targeted cities collecting data and enabling high risk women to get tested and treated. In this initiative most important pillars were Apollo Diagnostic centre for sample testing and Doctors who were afflicted to King George Hospital, Vishakhapatnam for patient counselling.
More than 30000 lakh women were tested during the camps conducted in span of 6 months. Project helped in spreading awareness about the disease and also in treating women at risk. Personal connect aided in reaching out to women and spread awareness through initial interaction and lifestyle counselling by medical practitioners.