Auto rickshaws are an inseparable part of the Indian landscape. They are the vehicle of choice for millions of Indians making their way around the city. Auto rickshaws have only recently begun to be used for advertising purposes. In the OOH category, the auto rickshaw is one of the best mediums. A single auto rickshaw travels more than 100 km a day, even to places where there is no other form of outdoor advertising. It is on the roads for a large part of the day. Numerous passengers ride them daily, and they capture the eyeballs of even more. Both the inside and outside of the auto rickshaw can be used for effective advertising.